Ok..I know..it's a very funny or paradoxical title...but I'd like to share my personal point of view about how the crisis will impact on the wireless market. We know from ABI reasearch that up to 1 billion wifi enabled mobile phones will be sold by the end of 2012.
We can consider that 70-80% will be next generation mobile phones such as iphone, android, symbian, windows mobile. New phones with great resource (cpu, memory, display, connectivity, multimedia support, touch, etc) build to support next generation mob 2.0 experience (a lot of data, a lot of multimedia, a lot of internet and a lot of openess ;-)
According to the last research of The Kelsey Group it seems that up to 19% of mobile consumer in U.S. now is using smartphone, with 49% planning to use smarthphone in the next two years.
I think the crisis will reduce a little bit the mobile phones sales but will spread the mob 2.0 revolution because of:
- next generation mobile phones price will drop down (you know..Manufacturers have to sell their phones ;-)
- mobile advertising will be powered by web advertising. There are enought numbers right there. Think about MySpace AD that become a 50$ million business the same year of the launch
- users want to move next to the new hot stuff. We are not asking the users to change their old 4 megapixel device with a 8 megapixel new one..we are talking about jumping in a new big mobile experience..a great revolution with a 150$ entry level ticket. The crisis cannot stop that train! it will stop the car market..and damage Ford,Chrysler and Gm but it cannot have the same impact on Apple, Nokia and Google roadmap.
Summing up I think we will see a lot of people handling next generation mobile phones in the next two years ;-)
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